Toonz Media Group, India’s leading animation studio, has launched MyToonz, a dedicated free streaming channel now accessible via LG Smart TVs across the country. The FAST channel—powered by technology from streaming infrastructure provider Amagi—marks the animation company’s focused entry into the connected television market, with expansion plans globally in the coming years. The service will first focus on Southeast Asian markets including Malaysia, Singapore and the Philippines, before entering North America, Europe and the Middle East. Drawing from Toonz’s comprehensive collection of over 25 years of animation production, MyToonz offers a handpicked collection of family entertainment including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a key player in the booming FAST streaming sector.
A New Age for Free Streaming Television
The launch of MyToonz represents a significant shift in how content creators are handling distribution in an increasingly fragmented media landscape. As conventional TV watching patterns continue to decline, particularly amongst younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have become a essential option for connecting with families and children. Toonz’s choice to shift towards this model reflects broader industry recognition that FAST platforms provide a viable route for monetising content whilst preserving accessibility. By partnering with LG Electronics, one of the world’s largest television manufacturers, Toonz has secured premium placement on vast numbers of devices across Indian households, removing barriers to viewership and ensuring its programming reaches audiences without subscription friction.
Viswanath Rao, representing Toonz Media Group, stressed that the channel serves as the company’s key initiative to changing audience preferences and the rise of connected TV. The collaboration between Amagi, a content distribution specialist trusted by broadcasters and operators in numerous markets, demonstrates Toonz’s commitment to creating platforms capable of supporting major broadcasting requirements. For LG India, the launch of MyToonz enhances its existing free-to-air channel portfolio, solidifying the manufacturer’s role as a provider of quality entertainment at no charge to viewers. This partnership underscores how conventional broadcasters and hardware manufacturers are increasingly working together to build audience share in the FAST ecosystem.
- MyToonz draws from 25 years of animation expertise and production experience
- Service spans globally created properties and Indian programming
- Toonz generates more than 10,000 minutes of programming each year in Thiruvananthapuram
- FAST model removes paywall restrictions whilst enabling ad-supported monetisation
Established over Three Decades of Excellence in Animation
MyToonz’s launch is supported by Toonz Media Group’s impressive history in animation development, covering over two decades of creative work at its Thiruvananthapuram base in Kerala. The studio’s extensive output—more than 10,000 minutes of exclusive material annually—marks it as one of India’s leading animation studios. This established infrastructure and creative credentials give MyToonz with a significant competitive edge, ensuring the channel launches with a curated library of content rather than settling for sparse or generic content offerings.
The scope of Toonz’s programming catalogue allows MyToonz to address diverse audience needs and different ages within the kids’ entertainment segment. Rather than starting with limited programming, the channel draws on extensive established intellectual property and production expertise. This foundation enables Toonz to fill MyToonz with varied, quality-assured content from day one, whilst concurrently continuing to produce new material to keep the service fresh and compelling for viewers. The organisation’s track record to oversee large-scale production operations strengthens its ability to maintain the FAST channel long-term.
A Comprehensive Content Collection
MyToonz’s content portfolio showcases Toonz’s two-pronged approach on both globally created properties and characteristically Indian storytelling traditions. The channel features titles such as “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” covering animated versions of classic Indian narratives paired with contemporary children’s entertainment. This well-rounded selection appeals to families looking for culturally resonant content whilst preserving exposure to internationally recognised intellectual properties, positioning MyToonz as a authentically inclusive platform.
Key Alliances Powering Worldwide Growth
Toonz Media Group’s growth approach relies heavily on strategic partnerships with proven tech and delivery networks. The collaboration with Amagi, a prominent platform specialist for FAST channels, provides the core infrastructure needed to grow MyToonz throughout various regions and platforms. Amagi’s platform is already deployed by content distributors and streaming platforms in many regions worldwide, offering established knowledge in managing large-scale streaming operations. This partnership enables Toonz to prioritise content development whilst leveraging battle-tested infrastructure built expressly for long-term advertising-funded streaming models. The arrangement demonstrates how production companies can enhance international reach by aligning with focused infrastructure specialists rather than building proprietary systems from scratch.
The partnership with LG Electronics constitutes another critical pillar of MyToonz’s distribution strategy. By gaining placement on LG’s smart TV platform across India, Toonz obtains direct access to millions of households without requiring consumers to download additional applications or sign up for separate services. This integrated distribution model significantly lowers obstacles to finding content and adoption. LG’s present collection of free channels provides an developed environment where MyToonz can prosper, whilst the company benefits from LG’s hardware reach and market standing. As Toonz enters Southeast Asia, Europe, North America, and the Middle East, comparable alliances with regional hardware makers and content platforms will be crucial to recreating this success across different territories.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Systems Behind the Platform
Amagi’s technology platform serves as the operational backbone of MyToonz, managing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is specifically engineered to support IP-based distribution networks, which Amagi recognises as essential for establishing sustainable, ad-supported streaming businesses. By adopting Amagi’s proven platform rather than building proprietary technology, Toonz can deploy MyToonz rapidly across new markets whilst ensuring consistent quality and reliability. This approach allows the company to channel resources toward content creation and strategic partnerships rather than technical infrastructure, speeding up its global expansion timeline considerably.
Revolutionising Children’s Entertainment Delivery
MyToonz constitutes a major transformation in how kids’ entertainment connects with viewers across India and beyond. Rather than relying solely on traditional TV schedules or paid streaming services, Toonz is utilising the free, ad-supported television format to make accessible premium children’s shows. This model recognises the shifting consumption patterns of contemporary households, where flexibility, accessibility, and cost-free entertainment have become paramount. By embedding MyToonz directly into LG smart TVs, the company reduces obstacles that typically hinder accessing programming, letting youngsters and parents stumble upon compelling content without struggling through multiple platforms or payment barriers.
Viswanath Rao’s statement that “content creators must adapt to them” emphasises Toonz’s understanding of core market evolution. The FAST channel model permits the studio to monetise its extensive library via ads whilst delivering households high-quality content at no cost. This combined revenue strategy contrasts sharply from standard paid services, where gaining and keeping subscribers drive profitability. For Toonz, which generates over 10,000 minutes of content annually from its Thiruvananthapuram facility, the FAST model offers an efficient distribution pathway that maximises audience reach whilst ensuring long-term profitability. The launch demonstrates the company’s ambition to become a dominant force in children’s entertainment distribution rather than merely a content producer.
- FAST channels remove subscription barriers whilst creating revenue through targeted advertising
- Direct smart TV integration delivers seamless access without requiring additional app downloads
- Ad-supported model allows Toonz to generate income from extensive content libraries effectively
